Australia

THE MASS MARKET

Though the design/engineering/installation of Tension Membrane structures is limited only by the imagination of architects or clients, there are identifiable sectors of the marketplace which are immediate ‘targets’ for all distributors. This is so because of the functional justification which such structures create, due to the basic need to protect people from searing heat, or from rain/wind/snow.

FOR EDUCATION FACILITIES

Covering playground equipment, outdoor-activity areas in Child Care Centers / Kindergartens / Elementary / Middle / High Schools / Colleges serves the function of protecting the young from the scourge of skin cancer whilst, on the other hand, allowing facilities to be in use when otherwise they would be too hot and uncomfortable.

FOR RESTAURANT OWNERS

Tension Membrane structures will enable patrons to enjoy their outdoor eating/drinking unaffected by the elements….the function here being to increase cash-flow.

FOR OWNERS OF CAR WASH FACILITIES

Shade protection will reduce the working temperature by up to 48 degrees (F) and hence proves beneficial in retaining staff, creating increased through-put of cars, and reducing chemical costs due to the evaporation…. again increasing cash-flow.

FOR OWNERS OF HOTELS/RESORTS/THEME PARKS

The discrete application of shaded outdoor areas ensures that their patrons stay longer on the premises and utilize the outdoor bars/kiosks/pools etc. to generate more income.

 

FOR CAR DEALERSHIPS

Car Dealers also gain by having their sales areas covered: firstly, this allows their sales people throughout the day to demonstrate vehicles on the sales lot; secondly, the Tension Membrane structures increase the profile of the Car Dealership, hence attracting the attention of the public.
 

FOR SHOPPING MALLS

The shading of Car Parks has a considerable positive impact on trade within each Mall…customers shop for longer periods, and they spread their shopping time over the whole of the day, rather than confining their shopping patterns to early morning-late afternoon.
 

In addition, shading cars at Public Car Parks allows the proprietors to charge more for the increased comfort enjoyed by their customers, and thus the cost of installation is readily recouped. This is particularly so at Airport Car Parks where users pay a little more so that they do not have to re-enter their vehicles which are uncomfortably hot, or are covered in snow.

The above examples demonstrate some basic opportunities for SKYShades’ distributors to capture projects within their territories solely based on FUNCTIONAL expectations. At this point, we shall put aside the prospects which arise through the AESTHETIC appeal which mostly attracts architects and profile-conscious clients. These are historically higher-valued projects and serve as ‘cream on the cake’ for building a substantial Tension Membrane business.